Writerpreneur: Why You Need to Get Over Your Innate Disgust Regarding the Ugliness of Self-Promotion

A – Always

B – Be

C – Closing

No, it doesn’t just apply to sales. It applies to writers too. You’ve written widely, now start getting your name out there. It’s time to close.

I write about many relevant aspects of breaking out of the “aspiring writer” tag. This post deals with perhaps the hardest part for many aspiring writers – self-promotion.

Point blank – You need to sell yourself, and you need to sell your writing.

Your writing could be stellar. However, if you think it sounds tacky to promote yourself, there is NO WAY you will rise from obscurity to literary renown, there is NO WAY you will have people beyond your friends and family read your writing, and there is NO WAY you will earn a cent from your writing.

So get over your fear of self-promotion!

Is it tacky to promote your writing? The answer is irrelevant, as you have an IMMENSE amount of competition in the field. There are SO MANY writers trying to get some attention, and guess what, many of them are incredible. How do you break in? Well, of course you need to write well, and an editor can help sharpen your work, and a publishing consultant can steer you to the right places to publish your writing, but even after your writing is published, unless it’s at a Big 5 or a top literary journal, you still have tons of work remaining. That work is self-promotion, and you MUST do it if you want to build a literary career.

So, how do you self-promote? Here are a few suggestions:

1. Provide something of value to other writers, or to readers, beyond your own writing – The amount of published writing on the Web and in print is hard to fathom. Unless you’re publishing with a Big 5 or in a top journal, even if you publish widely in the small presses, only a handful of insiders will know who you are. To extend your platform, consider giving back to writers (or readers) in another way.

2. Have your own webpage – Writers, and any artist, should absolutely have their own webpage. This should be your command center for any writing-related projects you have completed. Utilize keyword research to steer traffic your way. If possible, hire an SEO expert to help with the marketing of the website.

3. Network with other writers – The joke is that writers hate other writers. I don’t find that necessarily true, but even so, get over it, and start buddying up to other writers and others in the publishing industry. Talent is talent, but talent can far more easily get recognized when it puts itself out there.

4. Consider obtaining a BFA or MFA – A formal educational program will put you in touch with accomplished writers as professors. If you’re good, they can help mold you to be better, and open up doors for you.

5. Tell everyone you know – This is the part that raises writer’s eyebrows. Yes, not everyone may want to hear about your latest manuscript, but if you took that much time to write it, why not share the information with your circles? Not everyone may be able to help you get your writing out there, but some people just might be able to. The thing is, they won’t do it if you don’t tell them about what you wrote.

I hope you find these suggestions useful. If you found this post helpful, could you please share it on your feed? Thanks!

Advertisements

2 thoughts on “Writerpreneur: Why You Need to Get Over Your Innate Disgust Regarding the Ugliness of Self-Promotion

  1. This is very good information, and something that I need to keep in mind. I think my biggest roadblock right now, though, is finding out what I have to offer other writers, or anyone, outside of my own writing. I agree with you, there are a lot of writers with really well written material that is available to anyone and everyone at any time. So, finding out what I have to offer that would set me apart (or at least give a potential reader something they would like to consider from me rather than or in addition to someone else) is difficult.

    • Hi Russell. First off, thanks for reading! As to your situation, I checked out your blog. One thought that immediately came to mind would be that you could create a website that’s a resource specifically geared towards Christian writers, with information focusing on the interplay of Christianity and writing; links to Christian publishers; discussions about contemporary Christian fiction; etc. Hope this helps!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s