Tag Archives: sales

How to Sell Copies of Your Book: A Step-by-Step Guide

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Thirty copies sold in the first few months. Add a few more if you have a wider social circle.

A one dollar royalty check from KDP.

Scary, right? You spent months – maybe years – writing your book, but that’s what you know in your heart of hearts you have on the horizon after you self-publish.

Why bother? Am I right?

Why bother indeed, unless you know how to market and sell copies of your book.

The strategy I want to share with you can work for almost any type of book. I can’t guarantee that you’ll sell millions of copies, but I can guarantee that you’ll sell more copies trying this than asking your friends to write five star book reviews.

Without further ado, let’s get down to it!

  1. Determine your niches.

Simply put, who would be interested in your book?

When I begin reaching out to promote The Book of the Magical Mythical Unicorn, I will be targeting three communities in earnest: the New Age spirituality community; the esoteric mysteries community; and the folklore/mythology community. That doesn’t mean other people won’t be interested in the book that my partner and I co-wrote, it just means that we’re focusing our attention on reaching out to the people most likely to be interested in our book.

2. Research online influencers in your niche.

You want to find about two hundred sources (YouTubers, podcasters, bloggers) who are influencers (at least 10k subscribers as measured by YouTube, Facebook, and Twitter followers) within your niche.

With the YouTubers and podcasters, make sure that they do interviews on their channels/podcasts.

Write down their URL and contact information on an Excel spreadsheet to keep track of your sources.

3. Research Their Content

Spend some time watching at least one full video or podcast interview of a guest. Take notes on the format. Are things kept light? What’s the vibe? Are there certain segments?

The point is to make sure that when you pitch the source you cannot be perceived as an opportunist. You will absolutely NOT get booked if you don’t do your homework and make sure that your book would provide genuine value to their fanbase.

 4. Pitch, Pitch, Pitch

Form letters are useless. Write from the heart. Make a clear value proposition as to how interviewing you about your book would benefit the content creator and their audience. No one cares about how this would benefit you. If you come from a place of wanting to help people, influencers will be far more inclined to help you.

Some Statistics

If you are able to land interviews (or guest posts/coverage) from 40 of the 200 sources you pitch and if they have an average of 20k subscribers, your reach will be 800,000 people who are within your book’s target market.

If even 2% of these people buy your book, that’s 16,000 copies sold.

Self-published Amazon bestsellers often sell only around 4,000 copies.

Now, with a viral effect from your hustle, who knows what can happen?

As long as your book falls within a niche, you can execute this plan.

You can absolutely do this by yourself and achieve great results, but just in case you want a little help along the way, shoot me an email. I’m in the process of helping one author on his marketing campaign, but I have enough availability to work with one more author so reach out ASAP before my schedule is booked.

I’m getting after my literary dreams. I hope you do likewise, friends!

-Alfonso

How To Land High-Paying Writing Jobs

I landed a five-figure screenwriting gig without ever having sold a screenplay before.

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I landed a similarly lucrative non-fiction writing gig without ever having written a non-fiction book before, or anything longer than a short story.

Regardless of what my mom told me growing up, I’m not special. If I can do it, so can you.

Moral Of The Story: Listen To Lauren

My fiancée Lauren and I have a relationship that’s like a sitcom. A problem arises. She proposes a solution. I go my own way in a bullheaded fashion. My own devices fail. I reluctantly try her way and succeed.

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Yes, she is always right. I hope she never reads this admission. Let’s make this our special secret, okay?

Anyway, one day, after years of providing editing services, I wanted to get my feet wet and land a client as a writer, not as an editor. Lauren suggested Upwork.com

I decided to give it a try, and after a few searches, I turned to her in disgust and said something to the effect of “Why the hell would anyone write a 50,000 word book for $100?”

If you’re willing to write a book for $100, and you live in the US, EU, or any other developed country, you’re a fool. Believe me, I told this to Lauren. Over and over again until she got sick of hearing my self-righteous statement. And a couple more times long after she had grown tired of my ranting.

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But, Lauren told me to stick with it. Reluctantly, I did.

And I landed a five-figure screenwriting client.

Without having sold or optioned a screenplay at that point.

Five figures certainly beats $100, right?

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Full Gordon Gekko Mode

Okay, quick interlude. I know some people are probably annoyed at the money talk. To those people, let me quote British author Samuel Johnson, “No man but a blockhead ever wrote except for money.”

There is NOTHING ugly about getting large sums of money for your writing. If you want to turn writing into a career, you’re going to need those large sums of money. If writing is just a hobby, that’s fine, but if you want to make writing your primary profession, then you’re going to need to be able to get people to pay you for your work.

And pay you more than $100.

How I Landed My First Client

So, how did I land this client? Let me walk you through the steps:

Step 1 – I applied for the gig.

As Woody Allen said, “80 percent of success is showing up.”

Step 2 – After no response, I sent a follow-up message.

No response does not mean no. No response means you need to do more to convince me.

Step 3 – I steered the prospective client to a phone call.

We established rapport, shared values, and a willingness to learn about the topic.

Step 4 – I sent writing samples.

I sent him a previous screenplay I had written.

Step 5 – I kept sending follow-ups after he went cold.

He agreed to work with me, and gave me insights into writing his screenplay, but then went cold for ten months. I kept sending him follow-ups, spaced long apart not to annoy, but regularly enough to be assertive. I never was judgmental or passed blame. I’m a professional and I acted the part.

Step 6 – I flew out West to meet with him.

There, I got a chance to further develop the rapport, learn more about the project, and iron out the details. It was a success!

And he wasn’t the only client I landed.

With A Little Help From Your Friends…

Ever hear the old saying, it isn’t what you know, it’s who you know?

Yeah, sometimes that’s true.

I landed another great client as a referral from a friend. She knew that I was looking for writing clients. Another friend of hers was looking for a talented writer.

Yes, sometimes it’s really that easy.

A Whole Bunch Of Other Ways To Land High-Paying Writing Clients

Of course, these aren’t the only ways to land high-paying clients on great writing projects. Here are a few other methods you may want to consider:

  1. Craigslist. Yes, there are a lot of flakes there, but there are diamonds in the rough.
  2. Create a website and blog, and hit social media hard. Get yourself out there online. Lots of people do, though. The key is quantity and quality. Provide immense value and provide it as often as you can.
  3. Develop an expertise. Coupling talent as a writer with a subject expertise puts you ahead of nearly all competition when finding ghostwriting gigs.
  4. Target business leaders. Use your professional network to find the alpha dogs of the business world. They’re often far too busy to write books on their own, and pay ghostwriters well.
  5. Make business cards and leave them in well-trafficked areas. Go to affluent neighborhoods and leave business cards behind in coffee shops, libraries, hotel common areas, etc.

Conclusion

Whether through a friend, Upwork.com, Craigslist, a website/blog/social media presence, sharpening up on a skill, targeting your friendly neighborhood CEO, or hitting the rich neighborhoods with a stack of business cards, writers don’t have to be poor (even if it’s fun to joke about).

Now go out and land a high-paying gig and make me proud!

What’s Your Story?

Have you ever landed a high-paying writing gig? How did you do it? Share in the comments below. I’m open to guest posts for compelling and insightful stories about this topic.

You Like Me! You Really Like Me!

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If you found this post entertaining or informative, please do me a solid and like and subscribe. If you’re really looking for a way to get on my good side, why not share this post on social media?

If you have any questions about landing high-paying writing gigs, just leave me a comment and I’ll do my best to shoot a helpful answer your way.

Fighting the good fight with you,
Alfonso